This film is part of an exhibition organized around six thematic areas Grand Palais Immersif and the Louvre Museum offer to rediscover this masterpiece through a unique interactive and sensory experience.

💡️ Direction | Nicolas Lichtle & Nicolas Autheman 🤘🏻 Art Direction, Motion design | Nicolas Lichtle

Production | Artisans d’idées | Mardi 8
Client | Grand Palais Immersif x Musée du Louvre
How the most famous painting in the world was stolen and recovered in Florence before being returned to the Louvre Museum after a farewell tour of Italy.
In 1911, on the eve of its theft, the Mona Lisa was very famous among painting lovers and cultured people.
Her thief did not choose her by chance. But it is with her disappearance for more than two years that Mona Lisa becomes a very popular image.
The affair fascinated the press all over the world, which reproduced her image endlessly.
It is the beginning of a kind of "jocondomania", which still exists today…